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UoK New BS Program in Digital Media Marketing

In a significant development, University of Karachi KU is set to launch a four-year BS degree program in the Department of Mass Communications, focusing on Digital Media Marketing for the academic year 2024. The candidates can get the detailed information of UoK New BS Program in Digital Media Marketing.

Inaugural Announcement: A New Frontier in Education

The Vice Chancellor of KU, Professor Dr Khalid Mahmood Iraqi, officially announced the introduction of the BS Digital Media Marketing program during a ceremony held at the Sarwar Naseem Hall of the Department of Mass Communication.

Program Details: BS Digital Media Marketing

Dr Iraqi emphasized the relevance and importance of Digital Media Marketing in the contemporary landscape, considering it an ideal course for aspiring young individuals. Admissions for the program will be open for the upcoming academic year.

Expansion of Academic Offerings: Recent Initiatives

The Vice Chancellor also highlighted various degree programs introduced by the university in recent years. These include BS programs in diverse fields such as Poultry Science, Public Health, Human Nutrition and Dietetics, Medical Laboratory Technology, and Sports Business Management.

Admission Flexibility: Inclusivity for Graduates

Recognizing the significance of BS Digital Media Marketing, the university has decided to extend enrollment opportunities to graduates, allowing them to pursue further education in this dynamic field, akin to students who have completed their intermediate education.

Milestone Achievement: KU as a Trailblazer

Dr Asmat Ara, the Chairperson of the Department of Mass Communication, proudly stated that the University of Karachi has become the first public sector university to offer a degree in Digital Media Marketing, marking a milestone in academic innovation.

Industry Perspectives: Voices Supporting Digital Media Marketing

During the ceremony, speakers including Dr Asif Iqbal, President of Digital Marketing Association Pakistan, and Manzar Ilahi, Head of Digital Output Geo Pakistan, underscored the importance of digital media marketing in the current professional landscape. They provided insights into the industrys demands and the skills that students can acquire through this program.

Nurturing Future Digital Marketing Leaders

The introduction of the BS Digital Media Marketing program at the University of Karachi signifies a forward-thinking approach to education, aligning with the evolving needs of the industry. This initiative not only expands academic offerings but also positions KU as a pioneer in providing students with contemporary and relevant education, preparing them for success in the dynamic field of digital media marketing.

UoK New BS Program in Digital Media Marketing

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